WWE (NYSE: WWE) and NBCUniversal today announced that Coca-Cola will be the presenting partner of the 13th annual WWE Tribute to the Troops event, which will air as a two-hour special on Wednesday, December 23 from 8-10 pm ET on USA Network.
The partnership with Coca-Cola is a new collaboration between WWE and NBCUniversal and will include brand integration throughout the WWE Tribute to the Troops broadcast on USA Network. The partnership also provides one deserving military family with a VIP experience at Tribute to the Troops, including ringside seats to the event, and the opportunity to meet WWE Superstars and Divas. Coca-Cola commercial spots will air during the USA broadcast and on WWE Network, and WWE will develop behind-the-scenes content with WWE Superstars and Divas for its global digital and social media platforms.
“We are excited to partner with Coca-Cola, an iconic, blue-chip brand that is dedicated to giving back to our nation’s heroes,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “Supporting our servicemen and women is a key part of Coca-Cola’s DNA and we are proud to highlight their important efforts during our annual Tribute to the Troops event.”
“We are thrilled to share in this special event with WWE and Coca-Cola,” said Dan Lovinger, Executive Vice President, Advertising Sales, NBCUniversal. “WWE is known for family-friendly programming and they go above and beyond in their support of veterans and the military. Tribute to the Troops is such a unique opportunity to showcase that passion and we’re proud to partner with them.”
Tribute to the Troops has become a holiday tradition and is considered TV’s most patriotic and heartwarming show of the year. In the tradition of Bob Hope, WWE brings together the best of sports entertainment and pop culture with celebrity appearances and performances from music’s most popular acts – performed for our servicemen and women, to honor their commitment and dedication to our country.
The two-hour special will chronicle WWE’s visit to Florida’s Jacksonville Veterans Memorial Arena for military personnel and their families stationed at the Jacksonville Naval Air Station, Naval Station Mayport and Kings Bay Naval Submarine Base. While in town, WWE Superstars and Divas spent the day giving back to those who serve and their families with visits to each base. The special will also include a musical performance by Grammy Award-winning rock band Train, a comedic act by Howie Mandel as well as messages of encouragement and thanks from various celebrities such as Neil Patrick Harris, Christina Aguilera, Adam Levine, Michael Buble, Eva Longoria, Ne-Yo, Mark Wahlberg and Will Ferrell, among others.