A couple years ago the dirt sheets came up with the term 50/50 booking, and the interwebs sort of ran with it. It’s now used to describe anytime a wrestler is on the losing end of a program and then the winning end of the next program. WWE executive Triple H was asked about 50/50 booking in a recent interview with ESPN. You can check out his response below and the full interview at this link.
“It’s just a term somebody came up with. It’s just terms that people throw out there. When somebody goes, ‘Well, you just can’t get people over with 50/50 booking,’ (I’ll always say) ‘Oh, I’m sorry, how’s your territory coming? Because this one seems to be doing pretty good over here.’ We just had the largest WrestleMania in history. People talk a lot of smack about ratings and things, but they don’t understand all of the dynamics of everything we do. They don’t. They sit on the internet and they read one thing and they give their point of view.”